App Design

Websites and Web Apps

The end targets for designing web apps, whether they’re used by customers or internally, differ remarkably. To simplify it, websites are for consumption, whereas apps are for interaction. Web apps see regular use, require robust, intuitive functionality, and typically have only a single, specific target. On the other side, websites, may only be visited once and have a limited opportunity to make an impression. More often than not, websites are created to allow users to access information and to be channeled into conversion points, whereas web apps are used as a tool to specific functions.

The user interface is the key to success

In app design, everything relies on the user interface. We design intuitive and versatile user interfaces that focus principally on aesthetics, functionality and usability of the application. Too often, web apps and software present the users with all the tools that will ever be needed, all simultaneously through packed menus, bands, drop-downs, and so on.