Content Marketing
High quality, helpful, and persuasive content on your site triggers consumer interest, demonstrates your company’s influence in the industry, and increases your results in search engines. Our content strategists analyse, classify, research, develop, and create content directed to targeted audiences, drives conversions, and exceeds your main business objectives.
1
Content Analysis
To begin, we analyse your website and catalogue content based on where it falls within the buying cycle and whether it’s speaking to your targeted buying audience (determined during our market research). Using this information, we can identify areas that need improvement and recommend edits, rewrites, or additional content creation from scratch.
2
Competitor Content Analysis
We can establish a guideline content profile for your competitors. This process is similar to the content analysis. We tag and sort your competitors’ content based on where it falls within the buying cycle, and whether it’s successfully speaking to targeted audiences. Performing this analysis allows us to recommend a detailed content strategy plan that take advantage on your competitors’ weaknesses allowing you to exceed them at every turn.
3
Content Campaigns and Calendars
Based on our recommendations, collected through market research and content analysis, we create detailed content dispersal calendars. Following a schedule of publishing relevant, persuasive content is advantageous to your customers and helps improve your Google search results, which favour crisp and original content.
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Ready to start a project or really curious about our services? Let’s talk about your ideas. We are prepared for our first conversation, so please fill out our project enquiry form in as much detail as possible.
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Have a question about one of our projects, our process, or just curious about our company. Drop us a note or give us a call; we’re happy to answer all your questions.