Social Strategy
Develop your company’s brand awareness, online visibility, and authority in your industry with Digital Publishing Agora’s meticulous social media strategies, which are built on your unique industry objectives and long-term goals. Through our proprietary competitive analysis, we identify deficiencies to address along with strategies for competing within your specific niche market. From there, we’re able to target, compel, and drive action through persona-driven engagement with your ideal audience.
1
Establish Goals
We audit Key Performance Indicators (KPIs) to ensure that your social strategy is pushing your business toward increased sales, improved public perception, and enhanced brand awareness—and to determine if social media is the right fit for your business.
2
Identify & Connect
We will work with you to establish the online voice, tone, and message that best supports your brand’s identity. By targeting your buyers’ unique personas at different stages of the buying cycle, we’ll be able to identify the most appropriate social media channels and engagement levels to get their attention.
3
Engage
When it comes to social media, targeted engagement using persona-driven strategies will yield the best use of time and money. Using a variety of online tools and company specific research, we’ll create a detailed social calendar to ensure a consistent and focused approach throughout your entire campaign.
4
Integrate
A solid social media campaign operates alongside other marketing initiatives. We create comprehensive plans that integrate your social campaigns to support all other online and offline marketing goals within your company.
5
Measure
We’re obsessed with data. We continually monitor the effects of your social campaign and keep you updated on the expansion of your network, whom is talking about your brand, which social channels are bringing you the most conversions, and so much more. This data helps refine our social strategy and creates a system that is constantly improving based on actionable analytical data.
Let's Talk...
Ready to start a project or really curious about our services? Let’s talk about your ideas. We are prepared for our first conversation, so please fill out our project enquiry form in as much detail as possible.
Or We Can Just Be Friends
Have a question about one of our projects, our process, or just curious about our company. Drop us a note or give us a call; we’re happy to answer all your questions.