Alfa Snacks
Taste Something New
The promoters of Alfa Snacks launched their snack line in 2013. Now, Alfa Snacks is sold at major retailers. Alfa’s website was designed to reflect its attention to quality and improve its customers’ shopping experience.
Audience
A fundamental part of our digital marketing analysis and reporting is identifying the target audience. This allows us to improve the content of our deployed website, speaking to audience segments with exclusive priorities.
Emma the Sporty
- On her days off she enjoys playing hockey
- Has a Welsh Corgi
- Drives a Kia Optima
- Shops at Morrisons and Marks & Spencer
- Involved with WWF
Frank & Mary the Recently Married
- Love scary movies
- Drive a Toyota RAV4
- Travel to explore new foods and culture
- Own an iPhone and a Sony Xperia
- Avid users Facebook and Twitter
- Buy from Amazon online
Catherine the Attentive Mom
- Takes care of her two children
- Drives a Honda Accord
- Family vacations to Scotland and Munich
- Owns an iPhone 5
- Read Mother and Baby Magazine
- Shops at Sainsbury, Tesco and Waitrose
Content Audit
Generating sales online is an arduous task; it’s an ongoing process that continually finds new ways to attract and involve with potential customers at all stages of their buying cycle. Our content study determined which types of content were most relevant and identified the preferred digital channels for its target market segments and audience.
SEO Analysis
Search engine optimization (SEO) is one of the bases of our digital marketing strategy. The target of SEO is to improve the visibility of a website. We produce reference metrics and keyword analysis to create a strategy to move Alfa Snacks’ to the top one-third of the first results page.
Strategy
When the project with Alfa Snacks started, the design direction was far from the finished product. Our visual indicators of the site’s tone and feel focused on a lifestyle rather than on the product itself. As such, we began drafting designs for a clean, intuitive product-focused site allowing users to easily browse and shop for products.
E-Commerce Integration
To provide Alfa customers an effortless buying experience, our development team developed a custom made shopping cart.
Store Locator
We used a popular mapping API to create a store locator that allows customers to search for stores in their area that sell Alfa Snacks.
Responsive
Responsive Website Design is crucial and a must to build sites that provide an optimal viewing experience across a wide range of devices, whether you’re on a smartphone or a 30” monitor. Our goal is the easiness to read and navigate without the pain of resizing, panning, and scrolling or the time and cost of customized mobile apps for the major platforms.
The Result
The result for Alfa Snacks is an elegantly designed site that not only accentuates Alfa’s attention to quality and assortment but also provides customers with a simple yet sophisticated shopping experience.
Let's Talk...
Ready to start a project or really curious about our services? Let’s talk about your ideas. We are prepared for our first conversation, so please fill out our project enquiry form in as much detail as possible.
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